From the 2015/16 season the Welsh Premier League will be sponsored by international online gaming and betting company Dafabet.
Following the news of Dafabet linking up with the WPL, League Secretary Gwyn Derfel commented, “I am very pleased that Dafabet have become headline sponsors for our National League in Wales. Dafabet’s increasing portfolio of partnerships with major players in the sporting world show the company’s faith in our ever improving product. I thank Dafabet for their faith and investment and look forward to a productive future for the Dafabet Welsh Premier League.”
Dafabet, founded in 2004, is a leading online gaming and betting website, offering customers with a unique and exciting gaming experience whilst providing a safe and fair environment they can trust and enjoy.
Dafabet already have a strong presence in football after being main club sponsors of this year’s FA Cup finalists Aston Villa for the last two seasons, they continue to have a long term betting partnership with Everton – a partnership just extended for a further three seasons. They have also recently been announced as new main club sponsor of both Sunderland and Blackburn Rovers, as well as becoming International Partners of Celtic. The company also have a strong relationship with World Snooker having sponsored the Masters for the last two years, in a deal that has another two years to run – they also sponsored the 2014 World Snooker Championship.
John Cruces, Head of Sports Marketing and Sponsorship at Dafabet, said: “Having increased our presence in English football for the forthcoming season as well as forming our first partnership in Scottish football (with Celtic) just recently, it made sense for us to explore the opportunity to make an impact in Welsh Football when the league sponsorship option was presented to us. By sponsoring the WPL we’ll be seen across all the clubs in the league which will help us increase our brand presence in the UK. We look forward to working together.”
Dafabet’s partnership with the WPL was assisted via the negotiation of Phil Canavan, Director of SEM Ltd (Sports Entertainment Marketing Ltd). SEM work closely with brands to connect & amplify marketing activity within the sports, entertainment, fashion & business sectors. They are a global marketing consultancy, understanding the business of brand marketing & experienced in establishing innovative commercial partnerships.
Leading up to the new season there will be a WPL 2015/16 Season Launch previewing the new campaign; The Dafabet Welsh Premier League will kick-off on Saturday August 22nd 2015.